Primarion Selects Shelton for Public Relations Counsel
Integrated communications agency to support mixed-signal semiconductor company in strategic PR program targeting computing & communications industry

TORRANCE, Calif. (Nov. 9, 2005) - Primarion, a mixed signal semiconductor company that provides digital control of power and I/O solutions, announced it has selected Shelton, an integrated communications firm providing strategic public relations (PR), investor relations (IR), creative design and marketing for high-tech companies, as its PR agency of record.

"We selected Shelton as our PR partner for their impressive semiconductor industry expertise, as well as their existing relationships and reputation with technology-focused media and industry analysts," said Deepak Savadatti, vice president of marketing for Primarion. “As we move forward with our strategic product and corporate communications activity, we are confident we have hired the right firm to help raise Primarion’s visibility and educate our customers and potential customers on our technology leadership and expertise.”

The exploding demand for digital content and information and the increasing power and complexity of microprocessors and ASICs has created demanding requirements for enterprise and consumer electronics. Primarion is targeting the power management and I/O markets with innovative new technologies based on digital control of power and I/O. Primarion Digital Power technology addresses the key challenges in power management and control and enables voltage regulators with better performance, lower system costs, and value-added features over traditional analog power solutions. Primarion I/O ICs enable digitally controlled optical links for storage, computing, and communication routers.

“The Shelton team looks forward to a long-term partnership with Primarion as we gear up to further expand the company’s reputation, recognition and market opportunities,” said Stacey Gaswirth, executive vice president of Shelton. “With our agency’s combination of communications expertise and semiconductor industry relationships, we are well positioned to help Primarion expand and communicate its strategic positioning and value to the right audiences.”

Shelton is a Dallas-based, full service corporate communications agency with more than 11 years of experience working with both private and public companies in the high-technology sector. The Shelton Public Relations team provides all aspects of PR strategic counsel designed to increase exposure for client companies.

About Shelton
Shelton is an integrated communications firm providing customized programs for the strategic delivery of public relations (PR), investor relations (IR), marketing, and creative design services to public and private companies in the high-technology sector. Founded in 1994 with a technology focus, Shelton offers a team of professionals with extensive deep-tech knowledge and expertise in emerging growth areas, including semiconductors, telecommunications, intellectual property and enterprise software. Through a dedication to value-added service and a national network of key strategic relationships, Shelton has built a trusted reputation with the media, industry experts and the financial industry that produces results for emerging and established technology companies. More information about the firm is available online at http://www.sheltongroup.com.

About Primarion
Primarion is a mixed signal integrated circuit company that addresses key inflection points in power and I/O driven by the exploding demand for digital content and information. Primarion’s Digital Power ICs are positioned to beat traditional analog power ICs in cost per amp, performance and features with advantages that grow with each new processor generation. Primarion I/O ICs enable digitally controlled optical links for storage, networking and computing. Headquartered in Torrance near Los Angeles, California, the company also has offices in Phoenix, Arizona, and Taipei, Taiwan. Primarion has received venture funding from eminent venture funds and strategic partners such as Accel Partners, Lehman Brothers, APV Technology Partners, W Capital Partners and Intersil. Additional information is available online at http://www.primarion.com.

Media Relations Contact:
Stacey Gaswirth
(972) 239-5119 x 132
sgaswirth@sheltongroup.com