RanchMart Selects Shelton for Strategic Public Relations Launch of New Fundraising Model
Innovative, technology-based fundraising program features direct marketing alliances with major consumer companies

AUSTIN,Texasand DALLAS (June 16, 2003) – RanchMart, a technology-based fundraising solutions company creating unique and effective direct marketing channels, announced it has selected Shelton, an integrated communications firm providing strategic public relations (PR), investor relations (IR), creative design and marketing, to conduct the strategic PR launch of a new fundraising program.

In support of a long-term commitment to aggressive growth and business development, RanchMart has retained Shelton to provide full-service public relations for the launch of the company’s fundraising program into Texas and throughout the U.S. market in 2004.

“We feel like we provide a unique fundraising program for community-minded organizations, as well as a valuable marketing channel for consumer companies,” said Jacob Levenson, CEO of RanchMart. “Because we believe the application of technology is key to improving fundraising programs for any community, it is critical to aggressively market our message and program to the public -- and Shelton is the right firm to help us start those PR efforts. With a wide variety of fundraising alternatives available today, RanchMart is anxious to showcase our unique value and generate excitement around the new program we bring to the market.”

RanchMart’s first non-profit fundraising program launches this summer with the Texas FFA and a corporate network called “Friends of the Texas FFA.”

RanchMart partners with volume-based, community-conscious entities to create marketing-driven fundraising solutions through an Alliance Partnership Program consisting of major consumer companies. Using RanchMart’s incentive-based program, student FFA members offer consumers a coupon brochure featuring customized special offers from recognized companies representing a cross-section of society and culture, as well as online offers available at RanchMart’s Web site.

“Shelton is proud to work with a forward-thinking and socially conscious company like RanchMart,” said Stacey Gaswirth, Shelton’s vice president of Public Relations. “The company offers a unique program that truly benefits all parties involved – from non-profit groups like the Texas FFA to large consumer-focused corporations. PR will play a vital role in the success of the launch first in the Texas region, then we will welcome the challenge of bringing wider national exposure as they expand.”

With Shelton’s support, RanchMart will be promoting its summer 2003 participation in two events, the Texas FFA 75th Convention and the Agriculture Science and Technology Conference, that target the Texas FFA chapter community, as well as new corporate additions to the company’s Alliance Partner Program.

About RanchMart
RanchMart.com LLC is a technology-based fundraising solutions company that creates unique, incentive-based promotional programs for volume-based, community-minded organizations, such as the Texas FFA. Through Alliance Partnerships with major corporations, RanchMart develops specialized package offerings for targeted groups of mainstream consumers. Using the combined brand familiarity of the network’s vendors, RanchMart offers a powerful fundraising approach that provides Alliance Partners with a valuable direct marketing channel. Founded in 2001, RanchMart is a privately held company based in Austin, Texas. More information on RanchMart’s programs is available online at www.RanchMart.com.

About Shelton
Shelton is an integrated communications firm providing customized programs for the strategic delivery of public relations (PR), investor relations (IR), marketing and creative design services to public and private companies in the high-technology sector. Founded in 1994 with a technology focus, Shelton offers a team of professionals with extensive deep-tech knowledge and expertise in emerging growth areas, including semiconductors, telecommunications, intellectual property, enterprise software and other tech-related services. Through a dedication to value-added service and a national network of key strategic relationships, Shelton has built a trusted reputation with the media, industry experts and the financial industry that produces results for emerging and established technology companies. More information about the firm is available at http://www.sheltongroup.com.

Media Relations Contact:
Stacey Gaswirth
Shelton
(972) 239-5119, x132
sgaswirth@sheltongroup.com

Company Contact:
Jacob Levenson
RanchMart
jacob@ranchmart.com
(512) 328-5551, x313