Fly Technology Selects Shelton to Launch Strategic Public Relations Program for Internet Services Solution
Unique suite consolidating personalized Web communications provides strong foundation for PR launch of Texas-based services aggregator

AUSTIN and DALLAS (March 31, 2003) – Fly Technology, L.P., an Internet services aggregation company for service providers and online communities, announced it has selected Shelton, an integrated communications firm providing strategic public relations (PR), investor relations (IR), creative design and marketing for high-tech companies, to conduct the strategic PR launch of the company’s Internet service solutions.

“We are entering a highly competitive landscape with our technology for high-value services, and Shelton is the right firm to help us communicate our message effectively to the industry experts and media that influence Web-based service providers and online communities,” said Ben Levenson, CEO of Fly Technology. “With so many choices in the Internet communications space, it is critical for Fly Technology not simply to be heard but to compellingly articulate our unique value and create excitement around the innovation we bring to the market.”

In support of a long-term commitment to aggressive growth and business development, Fly Technology has retained Shelton to provide full-service public relations for the launch of the company’s flagship solution, TotalPort™, into the U.S. enterprise market.

“Shelton is proud to work with a forward-thinking company like Fly Technology,” said Stacey Gaswirth, Shelton’s vice president of Public Relations. “This company’s innovative technology and comprehensive service philosophy make a great story that changes the way people personalize and manage Internet communications. We look forward to helping Fly Technology get the recognition it deserves in an Internet-savvy media environment.”

About Fly Technology Inc.
Fly Technology, L.P. is an Internet services aggregation company that offers service providers and online communities a flexible, secure and scalable Web-based suite of the most commonly used Internet services. With Fly Technology's flagship product, TotalPort™, service providers and online communities can quickly and cost-effectively deliver enhanced Internet services to their customers, establishing previously unrealized recurring revenue streams and increasing customer retention. Consumers using TotalPort gain secure, one-stop access to their private data and public Web sites through any compatible Internet browser. Founded in 2000, Fly Technology is a privately held company based in Austin, Texas. The company’s website is http://www.flytechnology.com.

About Shelton
Shelton is an integrated communications firm providing customized programs for the strategic delivery of public relations (PR), investor relations (IR), marketing and creative design services to public and private companies in the high-technology sector. Founded in 1994 with a technology focus, Shelton offers a team of professionals with extensive deep-tech knowledge and expertise in emerging growth areas, including semiconductors, telecommunications, intellectual property, enterprise software and other tech-related services. Through a dedication to value-added service and a national network of key strategic relationships, Shelton has built a trusted reputation with the media, industry experts and the financial industry that produces results for emerging and established technology companies. More information about the firm is available at http://www.sheltongroup.com.

Media Relations Contact:
Stacey Gaswirth
Shelton
(972) 239-5119, x132
sgaswirth@sheltongroup.com

Company Contact:
Jeff Friedman
Fly Technology, L.P.
jfriedman@flytechnology.com
(512) 329-8444