Shelton Expands International Capabilities as Newest North American Member of Global PROI Network
Technology Communications Firm Enhances Integrated Services through Worldwide Partnership of Top Agencies
DALLAS (Jan. 13, 2003) – Shelton, an integrated communications firm providing public relations (PR), investor relations (IR), creative design and marketing for high-tech companies, has been selected by Public Relations Organisation International, Inc. (PROI) as the newest North American partner in its worldwide public relations network.
Effective immediately, the PROI partnership gives Shelton and its clients expanded access to specific expertise and media relationships in markets outside of North America. Through Shelton, clients can coordinate global efforts through PROI’s exclusive network of 50 PR agency partners selected from countries including Japan, Spain, Germany, France, Mexico, Argentina, Brazil, and the United Kingdom.
“As global expansion continues throughout the technology sectors we serve, Shelton is responding by joining with PROI to fully and expertly promote client companies and products targeting multinational markets,” said Stacey Gaswirth, Shelton’s vice president of public relations. “As the only partner selected from Texas and one of the few with IR and deep-tech expertise, Shelton looks forward to the opportunity to foster relationships with fellow PROI partners and support U.S. exposure for their technology clients.”
To ensure superior quality throughout the network, PROI limits its membership to 50 partners by selecting the top five firms in each market based on size, expertise, client mix and geographic location to exchange resources. Seven members of PROI’s international board, consisting of executives from member companies, review applications from candidate agencies. PROI’s business model is to select specialized firms in niche markets to provide targeted expertise to its partners.
“We selected Shelton to increase PROI’s access to U.S. professionals with deep-tech knowledge and relationships with financial analysts, investment bankers and venture capital firms, as well as industry analysts, trade media and business press, who cover technology,” said Carl Courtney, president of PROI and icas Public Relations, London. “Shelton’s customized approach to integrating PR and related disciplines ensures unified and consistent messaging across all audiences, and its collaborative philosophy will no doubt result in seamless sharing of knowledge and value among PROI partners and clients.”
With a focus in U.S. programs for technology companies, Shelton currently represents North American-based clients. Shelton will attend PROI’s annual international and regional partner meetings in Charleston, South Carolina scheduled for May 12-14, 2003.
About PROI
Public Relations Organisation International (PROI) is the oldest partnership of independent public relations consultancies in 17 countries each serving local, national or foreign clients. The partnership, founded in Europe, provides clients with a cost-effective structure to conduct international or multi-market public relations and communications programs. Additional information is available at www.proi.org.
About Shelton
Shelton is an integrated communications firm providing customized programs for the strategic delivery of public relations (PR), investor relations (IR), marketing and creative design services to public and private companies in the high-technology sector. Founded in 1994 with a technology focus, Shelton offers a team of professionals with extensive deep-tech knowledge and expertise in emerging growth areas, including semiconductors, telecommunications, intellectual property, enterprise software and other tech-related services. Through a dedication to value-added service and a national network of key strategic relationships, Shelton has built a trusted reputation with the media, industry experts and the financial industry that produces results for emerging and established technology companies. More information about the firm is available at http://www.sheltongroup.com.
Media Relations Contact:
Stacey Gaswirth
Shelton
(972) 239-5119, x132
sgaswirth@sheltongroup.com
