Shelton Wins Three New Clients for Joint Public Relations and Investor Relations Programs
Synergy in communications to industry and financial audiences provides advantage for technology companies in tough economic environment

DALLAS (Aug. 26, 2002) - Shelton, an integrated communications firm providing customized programs for strategic public relations (PR), investor relations (IR), creative design and marketing for high-tech companies, will begin PR and IR services for three new clients during the third quarter of 2002.

The companies joining Shelton's high-tech client roster are Alliance Semiconductor [NASDAQ: ALSC], a developer of high-value memory, mixed signal design and I/O interconnect for next-generation products; MoSys [NASDAQ: MOSY], a developer of innovative memory technology for semiconductors; and Silicon Optix, a fabless semiconductor company focused on the convergence of silicon and optics.

"We are proud to be working with these innovative and exciting clients who recognize the value of developing an integrated program with both PR and IR," said Stacey Gaswirth, Shelton's vice president of Public Relations. "With the influx of technology start-ups in today's economic environment, these companies realize the strategic advantage in synergistic public and investor relations programs to reach all audiences effectively. Because Shelton delivers both services, we can offer maximum impact and greater cost-efficiency with a single agency relationship."

These new technology clients join wireless infrastructure company Cyneta Networks this year in Shelton's integrated PR and IR program.

"In a complex financial market, both emerging and established companies are increasingly aware of the importance of strategic and consistent communication with the investment community," said Leanne Sievers, Shelton's vice president of Investor Relations. "Whether seeking public support or private funding, a strong technology company can increase its perceived value and anticipate market reactions by proactively delivering a unified message -- to the media, industry, Wall Street, investors and customers - about its challenges as well as its accomplishments."

Shelton's comprehensive program for integrated PR and IR services supports the strategic business goals of innovative technology companies by increasing industry visibility, educating the market, garnering positive publicity, attracting the right investors and maximizing value to customers.

About Shelton
Shelton is an integrated communications firm providing customized programs for the strategic delivery of public relations (PR), investor relations (IR), marketing and creative design services to public and private companies in the high-technology sector. Founded in 1994 with a technology focus, Shelton offers a team of professionals with extensive deep-tech knowledge and expertise in emerging growth areas, including semiconductors, telecommunications, intellectual property, enterprise software and other tech-related services. Through a dedication to value-added service and a national network of key strategic relationships, Shelton has built a trusted reputation with the media, industry experts and the financial industry that produces results for emerging and established technology companies. More information about the firm is available at http://www.sheltongroup.com.

Media Relations Contact:
Stacey Gaswirth
Shelton
(972) 239-5119, x132
sgaswirth@sheltongroup.com